Who could have guessed that buying up a token based around the long-past-its-expiration-date hawk tuah meme might turn out to be an unwise investment? Haliey Welch, the originator of the raunchy catchphrase, launched a memecoin that she insisted was not a cash grab but a "good way to interact with her fans". (The "interaction" in question here was limited to " fans give money", because she had no other specific plans for the token).
The token followed the typical pattern of quickly pumping, then crashing spectacularly, losing around 90% of its "value". This is often an indicator of a pump-and-dump scheme by insiders, but Welch vehemently denied such wrongdoing, blaming the crash on "snipers".
"I really lost $43k apeing in 'hawk tuah' coin," wrote one buyer on Twitter. Other Twitter users marveled at a wallet that swapped $1.4 million worth of MOODENG (a memecoin based on the tiny hippo of the same name) only to lose it all on the $HAWK token.